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Blog April 20 2020

Website Maintenance - Features

While your content should be number one on your list of priorities, one or two carefully selected site functions could give your website the edge over your competitors. Consider running a coupon offer, particularly if you're using your website to advertise a bricks-and-mortar business such as...

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Blog April 20 2020

The Problem - Designing A Readable Site

Do you ever get the feeling no one is reading the copy you have spent hours writing for your website? You're probably right: people don't read the vast majority of information they come across online. Persuading them to stick around is one of web designers' and copywriters' greatest ...

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Blog April 20 2020

An Encouraging Design - Designing A Readable Site

The first step towards getting people to read the copy on your site is this: don't annoy them with your site design. Aside from specifically content-related concerns, you should make sure that all the rules of a well-designed site apply. Your design should never detract from the content of your ...

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Blog April 20 2020

Write For The Web - Designing A Readable Site

Once you've built a site which will encourage your visitors to read what you have to say, you need to check that your copy itself is likely to hook readers and keep them hooked. You will never achieve a situation where every visitor reads every article from beginning to end, but you can at least...

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Blog April 20 2020

Content - Keeping Your Visitors Attention

Research shows that, when web page visitors arrive at your website, they assess it in just a few seconds. If they don't see what they're looking for straight away, or the way to get it, it's likely that they'll click away to one of the millions of other websites available to them thr...

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